June 2012 - LoneWolf's List Marketing AdventureLoneWolf's List Marketing Adventure

Suppose You Gave A Great Post And Nobody Came?

You’ve been there. I’ve been there. You spend hours crafting an article for your blog. You slave over the headline, tweaking it to make it just right. You select a perfect image for it.

But no one comes.

Well, maybe they do come, but they don’t bother to stick around.

Why?

Content alone isn’t enough. Which leads to an important question:

If content is king, is structure the queen? (click here to tweet)

What About Post Structure?

Derek Halpern at Social Triggers seems to have a handle on it. He’s created this infographic to show you (and me) what the perfect post should look like.

I’ve been doing pretty good on the top half (at least I think so). But I’m not that consistent with the rest of it.

I’m particularly intrigued by the Emotional Connection (see how I did that in this post 8=) and Soundbite (Call to Action 1).

And I really have to work at getting the 2nd Call to Action for my posts.

So here goes — a blatant call to action! Leave me a comment. What impact has post structure had on your blog? Do you think this structure makes sense? Do you think this post follows the structure effectively?

And sign up for the newsletter to keep up with new posts.

Black Pigs 2 by nedbeni at stock.xchng.

Once upon a time there were 3 little pigs. And they decided it was time to move out of Momma Pig’s house and build their own.

Piggy #1

The first little pig (his name was Waldo Pig) really loved to work with wood. He went out to the forest and cut some really fine logs. Then he got himself a portable saw mill. The logs were all milled into lumber.

I don’t know if you’ve ever cut your own lumber before, but it needs to be stacked and dried for several months before you can use it. So Waldo needed to wait.

In the mean time, he worked at collecting rocks and other materials he would need to build his home. He was having a great time, but still living at home with Momma Pig.

Piggy #2

George Pig, the second little pig, was much more eager to get out of the house. So he went out and bought a house. It was expensive and he was saddled with a mortgage that he’d have to carry for a long time.

But he had a house.

It wasn’t the house he would have liked to have. The kitchen wasn’t set up the way he wanted. And he didn’t like the fact that the bathroom was pink.

Piggy #3

Sammy Pig didn’t want to buy a house that he didn’t like. He loved to do some of the planning and building. But he didn’t want to take months (or years) like Waldo was doing.

So he went out and found a plan that was close to what he wanted and then he modified it.

Once he had a plan, he went to the builder’s supply and bought the lumber and other materials he’d need. He started to build the house of his dreams.

Along the way he hired other people to help do the things he couldn’t do (or didn’t have time to do).

Before you know it, Sammy Pig had a beautiful new home.

The Moral of the Story

So, why are we talking about pigs and houses? I’m sure you’ve figured out that there is more than one way to build your business.

You can do everything yourself like Waldo did.
You can buy something that is already made like George did.
Or you can buy ready made pieces that you can adapt to your own needs like Sammy. And you can hire people to help you put it together.

This is true of all aspects of your business. And when you need information content for your business, whether it is for your web site, ezine, training materials or any other part of your business, you have those same 3 options.

Remember, PLR is a tool that you can use to build your business quickly and efficiently. It is one of many, but you need to learn how to use it properly.

LoneWolf’s PLR Income Adventure is a great way to learn more about using PLR in your business. Check it out!

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Monthly Archives: June 2012

The Anatomy of the Perfect Post