I’ve had an epiphany. A breakthrough realization. I now know what is the problem with internet marketing and list building. It’s me! That’s right, me.
“Well,” I hear you ask “how do you know this?”
Great question. I know this because an internet marketer told me so.
Let’s get into the story. I signed up for a free membership site which put me onto a mailing list. So far I’m sure that your familiar with how this works. The membership site had a collection of free downloads — eBooks, software, etc. It was basically a collection of PLR and MRR products. No problem, I checked a few out and didn’t see much that was of interest to me.
Then the emails came. Nothing out of the ordinary. Typical of the current crop of ad swap list builders. Nothing that I couldn’t handle. This list builder was no worse (or better) than most of the lists I’ve signed up for. Didn’t really stand out in terms of what he/she was offering.
After about 2 weeks I got an email that had 4 of my unsubscribe triggers in it. Since I hadn’t seen anything outstanding from this person I decided that it was time to unsubscribe. Then the little feedback dialog box came up. So I pointed out the reasons why I was unsubscribing. Usually this is the end of the story (although I’ve had a couple polite “Thank you for the feedback” type emails). This time was different.
First, we’ll start with my feedback:
Your subject line in the last email triggered 2 things that I hate — using Re: and mentioning payments.
Also, you don’t mention anything about the product except that it is “normally $47”.
Not a lot of fluff in there, just the facts. Here’s what I got back.
You’re like one of these people that look to find stuff to complain about…
You’re also probably one of these guys that purchase something and then find a reason to demand a refund.
I mean, it’s not like you were paying for membership anyways…
Scram off and don’t come back around… I for sure don’t need you or your complaints and attitude… In other words,
GET LOST !!!
Oops. I guess I came across too harsh somehow. This poor fellow must be having a bad day and has decided to take it out on me.
I’m sorry that my constructive criticisms offended you. I figured that rather than just unsubscribe I’d let you know why I did. Sorry that you really didn’t want to hear it. You might want to turn that feature off in the autoresponder. It will save both you and your unsubscribers the time.
And I was paying with my time which you obviously don’t care about. And I could have become a paying customer at some point, but now I never will.
I have never purchased anything and looked for a reason to refund it. I also don’t look for stuff to complain about, but I do find lots of it as there are lots of people out there like you. I always hope for the best when I subscribe to a list. And I try to give people the benefit of the doubt.
Best of luck in the future. I hope you don’t tell too many people to GET LOST!! though. It’s pretty hard to sell things when you do that.
Finally, the epiphany email:
You wasn’t going to order anything through us anyways…
Remember, you unsubscribed…
I don’t even want customers like yourself…
You aren’t interested in our services and products…
You are only interested in nosing around different marketers to find out what they are doing, marketing etc..
I have ways to know what others are up to, but don’t pay that much attention until someone like you finds stuff to bitch at.
I really need to eliminate more just like you, but I’m laid back – cool until someone like yourself comes along.
I can take constructive criticism, but yours wasn’t in that nature… It was more like you wanted to take a piss on something…
It’s people like you that are part of the problem in this niche
NOT part of the answer….
So, now we know. I’m the problem. If only I didn’t expect marketers to be honest and have respect for my time when they email something. If only I didn’t expect people to provide me with something of value rather than endless ads. If only I didn’t expect to build a relationship of trust and respect with someone before I buy their products.
So, to all you struggling internet marketers out there, I’m sorry that I’m part of the problem.
NOTE: This post is a Ramblings Classics. It was originally published at Ramblings on October 14, 2010.