By Nicole Dean
Recently, in an interview, I was asked this question:
“Can you explode any misconceptions that stop people from using PLR content?”
Here is my answer.
There are four main myths that I run into regularly.
- The biggest misconception that people have is that all PLR is crap.
- The second biggest misconception is that ghostwriters are not good writers. We can even take that a step further and add that people assume they are stupid, taken advantage of, and/or they don’t speak English as their native language.
- The third misconception is that using PLR takes away from your expert status.
- The fourth misconception is that PLR and ghostwriting are somehow dishonest.
Let’s run through those one by one.
Myth #1: All PLR is Crap.
If you go back to about 2003, then I’d say that you are absolutely correct. Nearly all PLR at that time was junk. There may have been a few exceptions, but I wouldn’t touch most of that PLR content with a 10-foot pole.
We’ve made great strides in the last few years to raise the standards for what is acceptable and what is not in the PLR world. I’d like to think that I was one of the leaders in that movement.
Myth #2: Ghostwriters are Stupid.
I’ve got to tell you that I’ve worked with some ghostwriters who are brilliant in many ways. Oftentimes, they’re fabulous communicators, smart marketers, and hard working entrepreneurs. And, yes, they’re qualified to write quality information on many topics on the internet.
For instance, for a long time, I had a nurse writing my health PLR articles. I’ve also got a writer who graduated from Stanford University, who writes for several popular print magazines, and is a published author. Yes, she has her own book. And, another who had a career as a Political Speech Writer (before having children). That’s just three of my writers. They’re all amazing people, each with a variety of skills and life experience.
To assume they aren’t capable of writing quality content would be just silly.
I don’t just go to eLance.com and take the lowest bidder. To think that’s how all PLR sites work would certainly be a misconception.
Myth #3: You’re Not a “Real” Expert if you Use PLR.
The other misconception is that using PLR articles takes away your own value as the expert. That you are somehow cheating, plagiarizing, or that you’re a phony if you use PLR.
If ONLY you could see my customer list. It reads like the “Who’s who of Successful Online Business Owners”.
Business is all about cutting costs while increasing the bottom line. What better example is there than PLR content?
If you use PLR articles as drafts, they are delivered to you, ready for you, as the expert, to add your unique thoughts to them.
If you look at PLR like that – you can still keep your personality in your brand – and your sanity at the same time.
Myth #4: Using Ghostwriters or PLR is Cheating.
Most biographies in the bookstores are written by ghostwriters.
Most of the famous orations from our history were written by someone other than the public figure who gave the speech.
It’s not cheating to get help. It’s smart business.