Private Label Rights (PLR) content is often maligned in the internet marketing circles. It seems that most people are quite polarized on the topic.
Some feel that it is the scourge of the internet.
Others see it as a shining ray of hope for the overwhelmed marketer.
Both of them are right — and wrong!
The Problem with PLR
The biggest problem with PLR today is that it is not used properly. Too many marketers grab tons of articles, ebooks, videos and just put them out there. They don’t take any care to ensure that the content is accurate. They don’t bother to correct spelling, grammar or other mistakes. They don’t take the time to make it unique and stand out.
There is also a lot of really poor PLR out there. Some is written by non-writers or non-English speakers. So when these two collide, look out!
3 Ways to Use PLR Effectively
To avoid being part of the problem you need to learn how to use PLR effectively.
1) Start with the best PLR you can afford.
The better quality the base material, the better your results will be. Also, there will be less work involved in rewriting it — and you should still rewrite it!
The best stuff will usually be content that you buy (but not always). You can sometimes find good quality PLR as a free sample or part of a membership site. When you pay for PLR, look for a couple of things:
- Is it limited? The fewer copies that are licensed, the more valuable it is.
- Does it allow the licensee to sell PLR? This can dilute the value as more copies get out into the wild.
- Are there restrictions on the use that will affect your plans for it? Many licenses restrict the types of sales you can use (e.g. no auction sites). Some also restrict giving the product away.
That doesn’t mean that the really crappy stuff you’ll find isn’t valuable. It just means that it will require much more work to make it usable. In some cases, it is best to use it for inspiration as you write your own. It can give you ideas about what to write about.
2) Verify the facts.
PLR is great in that the basic research has been done for you. But you’re putting your name on this, so make sure that you double check the accuracy. Reputable creators of PLR do good research, but you still don’t want to take a chance.
3) Rewrite it.
I know I’m harping on this a bit, but this is the key. If you don’t rewrite the content then it will be the same as all the other guys out there that didn’t rewrite it. Is that where you want to be?
Make the content your own. Add your own voice to it. When people see your version they should not be able to tell that it is the same as Bob’s or Mary’s down the block. This will keep the search engines happier with your site as well since they won’t see as much duplication.
There are many other things that you can do to make your PLR more effective, but these 3 will get you started on the right track.
What have your experiences been like with PLR? Share your story in the comments.